Project Management Strategic Issues Essay Example | Topics and Well Written Essays - 2500 words

My FavouritePaper Sample

My Favorite Book, Essay/Paper Sample Most Influential Book The course of individual life is frequently molded by the experiences and encounters that an individual experiences. To be sure, the decisions that people make are controlled by the exercises that they have learnt in their lives. Maybe a large portion of the exercises that people apply are gotten from the scholarly works that that they run over and investigate. For my situation, Ben Carson’s book â€Å"Think Big: Unleashing Your Potential for Excellence† has had the most impact in my life. The book subtleties the life and encounters of one of the world’s most eminent neurosurgeons, from the time he was viewed as a dunderhead in grade school to the time he got one of the most splendid clinical understudies and specialists of his time. This book not just underlines the adequacy of difficult work and assurance, yet additionally restores singular confidence in God while likewise solidifying the unimportant idea of the humbleness of one’s beginnings in deciding his predetermination. In the first place, â€Å"Think Big† underlines the adequacy of difficult work in protecting the accomplishment of one’s objectives and targets. To be sure, the creator qualities the adjustment in his presentation in school to the difficult work and exertion that he put in the class. He subtleties how he went the additional mile and read not just the themes and subjects that were relegated in the study hall yet additionally different subjects that were not even remotely associated or connected with the course he was doing (Clarrissimeaux, 2011). This individual activity and difficult work proved to be useful in growing his basic reasoning resources and improving his exhibition even in the course that he took. It is critical that the exertion that he put in his examination directly from grade school had an orientation on his accomplishment of his objective of turning into a neurosurgeon later on throughout everyday life (Clarrissimeaux, 2011). Also, the book reestablished my confidence in God as the writer relentlessly credits his prosperity to Him. Directly from the earliest starting point, the creator traces the pious idea of his mom, a property that came off on him. On various events, Ben Carson looks for the direction and help of God so as to overcome the difficulties on his way (Lozada, 2015). For example, as much as he had buckled down, he despite everything ascribed his accomplishment in training to God. Surely, the notes that if people recognize their requirement for God, He will rush to help them. Different models are given during increasingly genuine situations, for example, when he was playing out his first mind medical procedure, the first in the clinic where he was working (Lozada, 2015). This restored my confidence in God as it underlines the way that regardless of the greatness of individual achievements and intelligence, people are as yet constrained and, truth be told, will consistently require God. Finally, the book underlined the way that one’s beginnings ought not decide his ability to accomplish his fantasies. It is recognized that the creator didn't originate from a princely foundation. Being a dark child of a single parent, he subtleties how his family didn't generally have adequate assets (Carson Murphey, 1996). His mother’s pay was not adequate to raise the two young men and give extravagances in which case they were just enduring. In any case, he expresses that one’s beginnings or looks don't make a difference and that if people perceive their capacities and have the readiness to learn and use their insight in helping others, their place on the planet is unblemished (Carson Murphey, 2006). This concretes the way that the personal satisfaction that an individual has is exclusively controlled by his activities and the decisions the individual in question makes. All in all, Ben Carson â€Å"Think Big† has been the most powerful in my life as it not just underlines the viability of difficult work and assurance, yet additionally restores singular confidence in God while likewise solidifying the unimportant idea of the humbleness of one’s beginnings in deciding his fate. The encounters of the creator concrete the way that people have command over what occurs in their lives, and repeats the need to consistently approach God for help, while likewise solidifying the estimation of difficult work in accomplishing one’s goals throughout everyday life. References Carson, B., Murphey, C. B. (2006). Think huge: Unleashing your potential for greatness. Fabulous Rapids, Mich: Zondervan. Clarrissimeaux, A (2011). Never Give Up: Dr. Ben Carson’s just youth advantage was his mother’s support. Achievement, Web recovered from success.com/article/never-surrender Lozada, C (2015). Ben Carson, the humblebragging instrument of God. The Washington Post, Web recovered from https://www.washingtonpost.com/news/book-party/wp/2015/11/05/ben-carson-the-humblebragging-instrument-of-god/?utm_term=.ffebc605eb69

A Humble Presentation Of Our Picks For Mark Zuckerbergs Book Club

A Humble Presentation Of Our Picks For Mark Zuckerbergs Book Club Following through on a tradition of giving himself a new challenge for each new year, Mark Zuckerberg announced that he would start a book club through Facebook, reading one new book every two weeks, with an emphasis (according to  Forbes) on learning about different cultures, beliefs  and histories. His first selection,  The End of Power  by Moisés Naím, focuses on the rise of individual power, assisted by (appropriately enough) social media platforms. Its a time for book challenges, resolutions, and growing ourselves as readers, and Mark Zuckerberg is hopping on that train with A Year of Books. So a few of our contributors got together to make some recommendations for Zuckerbergs book club, books we think would fit in with his goal to delve into issues more deeply and to consider other cultures, beliefs, and histories. Rebecca Joines Schinsky Daring Greatly by Brené Brown: If Zuck’s first book selection is any indication, we’re going to see a lot of business/motivation stuff from this club. Rather than the usual “get a good education, work hard, make good connections” advice, which relies heavily on the reader having access to opportunities and the means to take advantage of them, this book is about personal vulnerability and risk-taking and their ability to change our relationships and working lives. And the great thing is that anyone can practice the interpersonal skills Brown explores, in any environment. It’s a more inclusive approach to self-improvement, and I think that’s rad. Jessi Lewis Anything That Moves: Renegade Chefs, Fearless Eaters, and the Making of a New American Food Culture by Dana Goodyear: I’m in the middle of this one now, and I love to question what it is that I eat and why I eat it. How awesome would it be to have Zuckerburg’s club do the same? Goodyear does a nice job here of discussing what it means to have limitations on food, both based on resources and mental willingness. And there’s nothing quite like being self aware of the changes of food and dining in the states (Yes, there’s a raw milk movement that isn’t cool by FDA standards) and how comfortable you are with your own barriers. Aram Mrjoian Black Dog of Fate by Peter Balakian: This year marks the 100th anniversary of the Armenian Genocide, an event that is often overlooked to this day. This atrocity is still not officially recognized by the U.S. government and many other nations around the world. I once had to explain it to a history teacher in high school because it wasn’t covered in the textbook in the chapter covering World War I. Mark Zuckerberg expressed that his book club will have an emphasis on “different cultures, beliefs, histories and technologies,” and this book encompasses three of those categories. Another recommendation is The Forty Days of Musa Dagh, however, that book is likely too long for the book club timeline. Jessica Woodbury What It Is Like to Go To War by Karl Marlantes. Marlantes wrote one of the most harrowing novels I’ve ever read in Matterhorn, a story of a Marine company in Vietnam. And while that may be the better of his two books, What It Is Like to Go to War is the more important. Marlantes wants us to think about what war is and the effects it has on the human psyche. He looks at the thrills, the crimes, the rituals, and the secrets that go along with the experience of a warrior and considers how war and the treatment of soldiers has changed over time. For those of us who haven’t been in battle, Marlantes presents a crucial point of view about what it is that draws people to military service and what it means to them. He considers not only Vietnam but the wars in Iraq and Afghanistan and how the United States has changed culturally. After reading it, you can’t think about war in the same way again, and with the prospect of war constantly on the horizon, it’s a necessary book to read as a citizen of the world. Derek Attig The Essential Gwendolyn Brooks, edited by Elizabeth Alexander.  A book of poetry (let alone a book of poems that mostly come from the middle of the last century) might not seem like the likeliest choice for this book club. And it’s probably not. But it should be. Relatively accessible and exquisitely beautiful, Brooks’s poems offer a sharp-eyed and generous glimpse at African American lives and communities, especially in northern cities after the Great Migration. You only have to glance at recent headlines to see how a devastating poem about Emmett Till (“That boy must have been surprised! For / These were grown-ups. Grown-ups were supposed to be wise.”) or one about the power of riots (“They were black and loud. / And not detainable. And not discreet.”) might spark useful, fascinating discussion today. And beyond (or perhaps alongside, perhaps through, perhaps tangled up with) their relevance, Brooks’s poems also have beauty and grace and rhythm (“Let it be alleys. L et it be a hall / Whose janitor javelins epithet and thought”) that reward reading, rereading, and discussion. It may not be a likely choice, but I can still dream. Nikki Steele Bad Feminist  by Roxane Gay: I can think of very few books that would open up the same types of intense discussions about feminism, power, race relations, and pop culture than Bad Feminist. And I believe Gay is one of the only authors who could handle that level of public discourse, based on her current social media presence and how her book remains approachable even when talking about difficult topics. Rachel Manwill The Portable Dorothy Parker by Dorothy Parker: Sometimes we need to be reminded that “classic” does not automatically mean “old, white guys.” Parker’s wit and wisdom is on full display in this compendium of her writing, and at her best, Parker’s writing has an uncanny way of being relevant to modern society and to modern people. Holding a unique space in 20th century letters as a poet, short fiction writer, screenwriter, critic and satirist, Dorothy Parker has the ability to elucidate and entertain all in one breathe. Alison Peters Maps by Nuruddin Farah. As one of Zuckerberg’s ruminations on books notes, Books allow you to fully explore a topic and immerse yourself in a deeper way than most media today.” I champion fiction to fulfill this requirement, and I could not have been more immersed in Farah’s Maps, the story of Askar, a boy who comes into manhood amidst the confusion and turmoil of modern day Africa. His father died in the Ethiopian civil war; his mother died bringing him to life; and Askar, a newborn found (in Somalia) next to his mother’s dead body, is taken in and loved by a woman who is herself an outcast in this small village, due to her Ethiopian heritage. Askar struggles with understanding the ways of his world war, the male-dominated society, colonial education, family ties and ethnic prejudices. Come for the story, fall in love with the beautiful, beautiful writing interspersing dreams with memories with folktales with regular old narrative that had me mesmerized, and continues to haunt my reading dreams. And it’s the first novel in Nuruddin Farahs Blood in the Sun trilogy, which means readers can immerse themselves even further in books two, Gifts, and three, Secrets. Dana Staves Haroun and the Sea of Stories by Salman Rushdie. When the fatwa was issued against Salman Rushdie following the publication of his novel The Satanic Verses, Rushdie was forced into hiding, and on the other side of that dark time emerged the novel  Haroun and the Sea of Stories. Haroun is a young boy whose father has always been a wildly entertaining storyteller, nicknamed the Shah of Blah. But suddenly, his mother leaves, and his father loses the ability to tell stories. In the fantastical story that follows, Haroun must go on a quest to stop the Sea of Stories from being drained, thereby silencing the storytellers forever. While the book reads as a funny heroic quest novel, it is, at its heart, a defense of storytelling. This book is the powerful, curative medicine of Story, a tradition which has always been, and a tradition which must continue, in all its power and diversity. This book is also the sugar to take that medicine down with, as entertaining as it is illuminating. Amanda Nelson Death By Black Hole: And Other Cosmic Quandaries by Neil Degrasse Tyson. This collection of scientific essays aims to make  astrophysics accessible, and if theres one thing we all need in this age of rampant science-denying, its a little accessible scientific perspective. Neil Degrasse Tyson delivers with rants about scientific accuracy in movies, easy-to-grok explanations of relativity and quantum mechanics, and a compelling outline of just what would happen to your body if you were sucked into a black hole. Zuckerberg wants to focus on other cultures, beliefs, and histories, and I think a good starting point would be a look at the one thing all cultures have in common:  our tiny space in an infinite (as far as we know, anyway) universe. ____________________ Follow us on Tumblr for for book recs, literary talk, and the occasional pic of a puppy reading.

Sylvia Plaths Personality, Perspective, And Poetry

On October 27, 1932, a dramatic metamorphosis was born into the poetry and literature world. This revolution was Sylvia Plath. Born to Otto Plath, a German immigrant who became a graduated college professor, and one of his students, Aurelia Schober, she would soon become one of the most influential writers of her era. However, early in her life, her father died of diabetes mellitus. This was a common form of diabetes that was easily treated in that time period, but her father had allowed ignorance to take him, leading to a decline in his health and eventually death. This was a pivotal moment that began to influence Sylvia s personality, perspective, and poetry. After some time, financial circumstances forced Sylvia s mother to move†¦show more content†¦To find inspiration for her writing, to simply jot a thought on paper, or to exhaust the activities and frustrations of the day, she would often seek comfort and security within the lined pages of her notebooks. Some were even successful in the publishing processes. Her journals became her most relied upon friend and the place she turned to confide in, presenting a completely unconventional and candid side of her that wasn t seen anywhere other than on those pages. In these books, she captured story plots, detailed her hopeful ambitions, and voiced her dissatisfaction with life. After her death, many of these journals were recovered by her husband and published, although numbers of drastically intimate passages have been either destroyed or kept confidential. While Plath had always been a wondrous academic student, it was during her undergraduate years that she began to experience first-hand symptoms of severe depression that would conclusively lead to her suicide. On June 20, 1958, she wrote in one of her journal entries: It is almost as if my life were magically run by two electric currents: joyous positive and despairing negative—whichever is running at the moment dominates my life, floods it. This passage accurately portrays most of Sylvia s life and her emotions during multiple tragedies. She was known to be a very indecisive individual regarding emotions. According to Poetry Foundation, This is an eloquent description ofShow MoreRelatedTed Hughes Birthday Letters1199 Words   |  5 PagesBIRTHDAY LETTERS Introduction: Conflicting perspectives are different points of view expressed and influenced by ones context and values. â€Å"Birthday Letters† by Ted Hughes is an anthology of poems challenging the accusation that he was responsible for his wife, Sylvia Plath’s death. The three poems The Minotaur, Your Paris, and Red are an insight into Hughes justification of the death of Plath using a very subjective and emotive poetic form. The poems possess many deliberate techniques such as extendedRead MoreConflicting Perspectives - Hughes1429 Words   |  6 Pagesunderstanding of the concept of conflicting perspectives. The audience can see that there is a great deal of ubiquity in relation to Conflicting Perspectives. Ted Hughes’ poetry gives his account of a tumultuous part of his life whilst Christine Jeff’s film portrays a different point of view than that given by Hughes’. It is through looking at Salinger’s novel, that the role of the authoria l voice in contrast to the protagonists can create a conflicting perspective between the protagonist and the audienceRead MoreSylvia Plath Comparison Essay1339 Words   |  6 PagesComparison: Sylvia Plath’s â€Å"Tulips† and Mary Oliver’s â€Å"Poppies† Throughout time females have found it hard to achieve acceptance and accreditation in the world of poetry. However, two American female poets, who were born in the 1930’s, did make a name for themselves. During this era of rapidly changing gender roles, social values and world politics, these women were able to produce a rich variety of poetry. These poets are known for their driven personalities and their captivating poems about alienationRead MoreConflicting Perspectives Essay2065 Words   |  9 Pagesconflicting perspectives and their representation? The notion of truth being a defined reasoning and represented as a one sided argument is unmistakably how most audiences visualize it. The concept cannot be interpreted in such close mindedness, as to tell the truth is to speak what appears â€Å"truthful† to â€Å"you†. Conflicting perspectives arise when the visualization of how feasible or veracious something is differs between individuals. The controversy surrounding Ted Hughes and Sylvia Plath, contentiousRead MoreTed Hughes conflicting perspectives1230 Words   |  5 Pagesï » ¿Conflicting Perspectives Essay Composers deliberately manipulate conflicting perspectives in order to achieve their purpose. This may be a unanimous truth amongst composers whether it is to attract sympathy, inform the responder, or to make a comment on the functioning and morality of society. In order to achieve their purpose, composers deliberately manipulate responder’s conflicting perspectives so that they will have the same perspective as them. Ted Hughes utilises the subjective nature ofRead MoreSylvia Plaths Poem Mirror1978 Words   |  8 Pagesan eye. Because time is something that we can never get back, growing older is an idea that many try to deny, especially in today’s society. Told from a mirror’s point of view, the mirror in the poem witnesses the truth of what it means to age. Sylvia Plath’s poem, Mirror, is a poem that deals with the truths and lies in the struggle a woman goes through when grasping the reality of aging. The poem is appealing due to the ways in which Pl ath successfully uses personification, figurative language, andRead MoreFlowered Memories: an Analysis of Ted Hughes Daffodils1319 Words   |  6 Pageswhat you are writing about. See it and live it. Ââ€"Ted Hughes, Poetry in the Making Edward James Hughes was English Poet Laureate from 1984 to his death in 1998. Famous for his violent poems about the innocent savagery of animals, Ted Hughes was born on Mytholmroyd, in the West Riding district of Yorkshire, which became the psychological terrain of his later poetry (The Literary Encyclopedia). He was married to the famous Sylvia Plath from 1956 up to her controversial suicide in 1956. BelievedRead MoreThe Child Father Relationships Of Daddy And My Papa s Waltz1402 Words   |  6 Pagesrelationship that he child will have. The way a parent interacts with his/her child has a huge impact on the child’s social and emotional development. Such cases of parent and child relationships are presented in Theodore Roethke’s â€Å"My Papa’s Waltz† and Sylvia Plath’s â€Å"Daddy†. While Roethke and Plath both write about a dynamic between a child-father relationship that seems unhealthy and abusive, Plath writes about a complex and tense child-father relationship in which the child hates her father, whereas RoethkeRead More Present the way in which imprisonment is presented in The Bell Jar1960 Words   |  8 Pagesairless jar that distorts her perspective on the world and prevents her from connecting with the people around her. At the end of the novel, the bell jar has lifted, but she can sense that it still hovers over her, waiting to drop at any moment. The narrative technique used in The Bell Jar is a first person narrative. Straight away we get the idea of imprisonment through elements of the unhappy narrative voice in the early chapters. The first sentence of Sylvia Plaths The Bell Jar alerts the

Love Sonnets by Sir Thomas Wyatt and Sir Philip Sidney

Love is a difficult thing to express in words in any given language. It is near impossible to convey the paradoxical pain and pleasure of love that sounds dreadfully horrid but simultaneously magical. Most people are often confused and have a hard time figuring and sorting out exactly how they feel and felt about their love and relationship. However, to love someone or be loved by someone is a special gift, and to be able to convey your gratitude for whatever you received out of the relationship is an extremely intense and concentrated task. Poetry is one of the best ways to express oneself sincerely. With the time and convections that go into writing poetry, it allows the reader to think of exactly what he or she desires to say, and†¦show more content†¦The last quatrain is the ending to the narrator’s thought, which is then summarized in the ending couplet. The ending couplet reads: Then farewell world, thy uttermost I see; 13 Eternal Love, maintain thy life in me. 14 The ending couplet acts as a sort of last word for the sonnet. It is usually not specific, but generalized to convey the basic idea of the sonnet and what the author was essentially trying to say and what he has come to after his experiences. This gives the poem a very solid feel to the ending; it feels like a catharsis for the narrator. Although similar in form and topic, the theme and tone of the two sonnets are not entirely similar. Both of the sonnets are based on love and the complex emotions that come from it, but they both do not share the same end feeling toward the general concept of love. In Sir Thomas Wyatt the Elder’s â€Å"Farewell, Love,† the narrator seems to be accepting of the failures that sometimes occur with love, and seems a little saddened and used by love and relationships. The tone that the narrator gives is that he has lived and experienced and doesn’t care or feel the desire to experience anymore. This is emphasized with the last two lines of the poem that read: For hitherto though I have lost all my time 13 Me lusteth no longer rotten boughs toShow MoreRelatedComparing Two Love Sonnets by Sir Thomas Wyatt and Sir Philip Sidney1797 Words   |  8 PagesLove is a difficult thing to express in words in any given language. It is near impossible to convey the paradoxical pain and pleasure of love that sounds dreadfully horrid but simultaneously magical. Most people are often confused and have a hard time figuring and sorting out exactly how they feel and felt about their love and relationship. However, to love someone or be loved by someone is a special gift, and to be able to convey your gratitude for whatever you received out of the relationshipRead MoreElizabethan Poetry Essay582 Words   |  3 PagesOf Singing Birds. Wyatt and Surrey In 1557 Tottel printed A Miscellany of Uncertain Authors commonly known as Tottels Miscellany. Sir Thomas Wyatt (1503 - 42) and Henry Howard, Earl of Surrey (1517-47) made valuable contributions to this anthology. Wyatt transplanted the sonnet form from Italy to England.Both Wyatt and Surrey wrote sonnets based on the Petrarchan model, the form which immortalized by Shakespeare and Milton. They brought the theme romantic personal love in poetry to BritainRead MoreElizabethan Poetry941 Words   |  4 PagesGeorge Puttenham’s The Arte of English Poesie (1589) and Sir Philip Sidney’s The Defense of Poesie (1595): early attempts to think about English poetry as a distinct national tradition. Puttenham and Sidney were concerned to build a canon and help shape English poetry into a tradition capable of rivalling more prestigious literatures (for example of Italy and France). The courtly lyric/ Petrarchan love sonnet introduced to English by Sir Thomas Wyatt and Henry Howard, Earl of Surrey: not the only poeticRead More Sonnets 18 and 130: Defending and Defying the Petrarchan Convention1241 Words   |  5 PagesSonnets 18 and 130: Defending and Defying the Petrarchan Convention  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚   During the Renaissance, it was common for poets to employ Petrarchan conceit to praise their lovers. Applying this type of metaphor, an author makes elaborate comparisons of his beloved to one or more very dissimilar things. Such hyperbole was often used to idolize a mistress while lamenting her cruelty. Shakespeare, in Sonnet 18, conforms somewhat to this custom of love poetry, but later breaks out of the moldRead MoreSir Philip Sidney’s defence essay, â€Å"An apology for poetry,† refers to poetry â€Å"as an art of1900 Words   |  8 PagesSir Philip Sidney’s defence essay, â€Å"An apology for poetry,† refers to poetry â€Å"as an art of imitation [†¦] [that] speaks metaphorically† (Ferguson, Salter Stallworthy, 2005: 331). Sidney’s essay epitomises the pivitol importance and art of creating poetry. From the 1500’s to the 1660’s, England found itself a process of complete rebirth of all its importan t facets. Transformation in its social and cultural, as well as philosophical and religious approaches was evident. This transformational processRead MoreSonnet 9 Of Astrophil And Stella1254 Words   |  6 PagesA sonnet, 14-line poem, written about an unrequited love, meaning the love is not returned. They were originally written in Italian, until Sir Thomas Wyatt translated them into English. The poem shows a pursuit of the beloved with the narrator of the poem having an inner conflict between reason and passion. This comes to play in Sir Philip Sydney’s Astrophil and Stella. In his writing, The Defense of Poesy, he says the purpose of poetry is to teach and delight, and he does this in Astrophil and StellaRead MoreSynopsis Of A Poem Rhyme 1574 Words   |  7 Pagesthat is not true after I learned about the sonnet in class. Usually, sonnets use rhymes a lot. There are two major rhyme schemes on sonnet: Petrarchan (or Italian) sonnet and Shakespearean (or English) Sonnet . Both of the sonnets have different rhyme schemes. A sonnet consists of a single stanza of fourteen lines. The lines are mainly iambic pentameter and linked by an intricate rhyme scheme. A sonnet is a poetic form, which originated in Italy. The sonnet was used in Italy, France, Spain, NetherlandsRead MoreElizabethan Era11072 Words   |  45 Pagesbetween France and England was largely suspended for most of Elizabeths reign. The one great rival was Spain, with which England clashed both in Europe and the Americas in skirmishes that exploded into the Anglo-Spanish War of 1585–1604. An attempt by Philip II of Spain to invade England with the Spanish Armada in 1588 was famously defeated, but the tide of war turned against England with an unsuccessful expedition to Portugal and the Azores, the Drake-Norris Expedition of 1589. Thereafter Spain providedRead Moreâ€Å"the Spirit of Renaissance and Elizabethan Era†5448 Words   |  22 Pagesfrom paradise in Paradise Lost; playwrights, such as Christopher Marlowe and William Shakespeare, composed theatrical representations of the English take on life, death, and history. Nearing the end of the Tudor Dynasty, philosophers like Sir Thomas More and Sir Francis Bacon published their own ideas about humanity and the aspects of a perfect society, pushing the limits of metacognition at that time. England came closer to reaching modern science with the Bac onian Method, a forerunner of the Scientific

Branding in Fmcg Free Essays

Branding strategies in FMCG Chandranshu Charan 09ESHYD011 Branding strategies in FMCG Contents 2 Acknowledgement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Objective- †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Methodology †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Structural Analysis of FMCG Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Branding in Fmcg or any similar topic only for you Order Now 5 Distinguishing features of Indian FMCG Business †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1. Design and Manufacturing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 2. Marketing and Distribution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 3. Competition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Application of functional knowledge †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Santoor: For a Younger Skin †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Taj Mahal Tea†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Fair Lovely: Chand ka Tukda †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 Center Shock: Hilake Rakh De †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Brand Positioning strategies for competitive advantage †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 Interim findings and observation of the report †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Brand Equity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Brand loyalty †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Awareness of the brand †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 Perceived quality †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 A set of associations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Other proprietary brand assets †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Appraising brand assets †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 Ingredients for Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 Financial †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Innovation from the inside out – RD in the FMCG industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 Hul Strategy †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Interview with an Industry expert †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Limitation of Branding †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 Reference †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 18 Branding strategies in FMCG 3 Acknowledgement I owe a great many thanks to a great many people who helped and supported me during the writing of this project. I express my deepest thanks to my Guide Dr. G Radha Krishna for guiding and correcting documents of mine with attention and care. He was always there to show me the right track when I needed his help. With the help of his valuable suggestions, guidance and encouragement, I am able to perform this project work. I would also like to thank my colleagues, who often helped and gave me support at critical junctures during the making to this project. Branding strategies in FMCG 4 A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. Stephen King WPP Group, London Developing a brand strategy can be one of the most difficult steps in the marketing plan process. It’s often the element that causes most businesses the biggest challenge, but it’s a vital step in creating the company identity. Company‘s brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of a business. In Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG), Consumers generally put less thought into its purchase than any other products. Here top of mind recall playing a vital role while taking purchase decision. Effective branding strategy is indispensable tool in FMCG sector. Though FMCG is the oldest market, it has gone through a complete transformation. The FMCG market becomes the first indicator of a lifestyle of a society or of a nation. Products which have a quick turnover, and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently purchased consumer products such as toiletries, soap, cosmetics, tooth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper, and chocolate bars. The shorter product life cycles and increasingly competitive environment have become a global trend in FMCG sector. On an average, FMCG Company introduces 70 to 80 new products per year. Profit in FMCG goods generally scales with the number of goods sold rather than the profit made per item. The classification generally includes a wide range of frequently purchased consumer products category including: toiletries, soaps, cosmetics, tooth paste, oils, Tea, shaving products, detergents, and other non-durables such as glassware, bulbs, batteries, paper products and plastic goods. In order to sustain a fast pace of new product introduction, it is important to have potential new ideas ready for development. Brand loyalty has become irrelevant where many homogenous products are flooded in the market. Informed customers are making rational purchasing decisions. This makes niche a conditional option for FMCG companies. Moreover all the major players like HLL, P G, Marico, Colgate-Palmolive and Britannia have tried to create a niche market within the mass market to grow profitably. Many FMCG companies time to time formulating marketing and branding strategy to gain brand equity. An effective Integrated Marketing Communication strategy helps in to achieve the required goal. Creating a strong brand identity, leveraging new product categories and growing the customer base are core concerns for consumer product companies. Firms are looking to maximize profits and market share in a highly competitive environment that includes such challenges and risks as demanding customers, consolidation and global expansion. Branding strategies in FMCG Objective- 5 ? To study branding strategies for consumer goods used by companies to attract consumers. ? To study different positioning strategies that may influence an individual‘s Behavior choices. ? To know the limitations of branding. Methodology Literature review. ? Evaluating Branding Strategies and Practices of different product category. ? Interaction with Industry Experts. Structural Analysis of FMCG Industry Typically, a consumer buys FMCG goods at least once a month. The sector covers a wide gamut of products such as detergents, toilet soaps, toothpaste, shampoos, creams, powders, food products, confectione ries, beverages, and cigarettes. Typical characteristics of FMCG products are: ? The products often cater to 3 very distinct but usually wanted for aspects – necessity, comfort, luxury. They meet the demands of the entire cross section of population. Price and income elasticity of demand varies across products and consumers. ? Individual items are of small value (small SKU’s) although all FMCG products put together account for a significant part of the consumer’s budget. ? The consumer spends little time on the purchase decision. He seldom ever looks at the technical specifications. Brand loyalties or recommendations of reliable retailer/ dealer drive purchase decisions. ? Limited inventory of these products (many of which are perishable) are kept by consumer and prefers to purchase them frequently, as and when required. Brand switching is often induced by heavy advertisement, recommendation of the retailer or word of mouth. Distinguishing features of Indian FMCG Business FMCG companies sell their products directly to consumers. Major features that distinguish this sector from the others include the following: – Branding strategies in FMCG 1. Design and Manufacturing 6 1. Low Capital Intensity – Most p roduct categories in FMCG require relatively minor investment in plan and machinery and other fixed assets. Also, the business has low working capital intensity as bulk of sales from manufacturing take place on a cash basis. . Technology – Basic technology for manufacturing is easily available. Also, technology for most products has been fairly stable. Modifications and improvements rarely change the basic process. 3. Third-party Manufacturing – Manufacturing of products by third party vendors is quite common. Benefits associated with third party manufacturing include (1) flexibility in production and inventory planning; (2) flexibility in controlling labor costs; and (3) logistics sometimes it‘s essential to get certain products manufactured near the market. 2. Marketing and Distribution Marketing function is sacrosanct in case of FMCG companies. Major features of the marketing function include the following: 1. High Initial Launch Cost – New products require a large front-ended investment in product development, market research, test marketing and launch. Creating awareness and develop franchise for a new brand requires enormous initial expenditure on launch advertisements, free samples and product promotions. Launch costs are as high as 50-100% of revenue in the first year. For established brands, advertisement expenditure varies from 5 – 12% depending on the categories. 2. Limited Mass Media Options – The challenge associated with the launch and/or brandbuilding initiatives is that few no mass media options. TV reaches 67% of urban consumers and 35% of rural consumers. Alternatives like wall paintings, theatres, video vehicles, special packaging and consumer promotions become an expensive but required activity associated with a successful FMCG. 3. Huge Distribution Network – India is home to six million retail outlets, including 2 million in 5,160 towns and four million in 627,000 villages. Super markets virtually do not exist in India. This makes logistics particularly for new players extremely difficult. It also makes new product launches difficult since retailers are reluctant to allocate resources and time to slow moving products. Critical factors for success are the ability to build, develop, and maintain a robust distribution network. 3. Competition 1. Significant Presence of Unorganized Sector – Factors that enable small, unorganized players with local presence to flourish include the following: 2. Basic technology for most products is fairly simple and easily available. 3. The small-scale sector in India enjoys exemption/ lower rates of excise duty, sales tax etc. This makes them more price competitive vis-a-vis the organized sector. 4. A highly scattered market and poor transport infrastructure limits the ability of MNCs and national players to reach out to remote rural areas and small towns. Branding strategies in FMCG 7 5. Low brand awareness enables local players to market their spurious look-alike brands. 6. Lower overheads due to limited geography, family management, focused product lines and minimal expenditure on marketing. A general assessment of this would lead to the conclusion that FMCG is not a Structurally Attractive Industry to Enter. Entry barriers are high due the nightmare logistics associated with distributing a FMCG and the limited mass media options available to build a brand. Likewise, the intensity of competition from branded and unbranded goods and the power of retailers make the FMCG a structurally unattractive industry in which to enter and difficult industry in which to remain a competitive player. Application of functional knowledge Soap Category Santoor: For a Younger Skin Brand: Santoor Company: Wipro Agency: FCB Ulka Santoor is south India‘s no1 soap brand. As per sales data it contributed close to Rs 850 crore in 2008-09 to the company‘s coffers and became the leading brand in South India in its category. The brand which focuses on rural India has been growing at 29% for the past three years, on a year-onyear basis. The brand was launched in 1985 as an ordinary soap with sandalwood and turmeric as its main ingredients. The brand was initially test marketed in Bangalore and encouraged by the positive response, the brand became national a year after. The brand was positioned as the beauty + skin care at a reasonable price and the brand derived strength from the efficacy of the ingredients. At that time the brands which had sandal as the main ingredient was Moti and Mysore Sandal Soap. The brand derived the name from combining Sandal + Turmeric and it is not from the musical instrument that it got the name Santoor. Although the brand became popular, the company was not satisfied with the results. The customers were not buying the ingredient story. The research suggested that customers are not correlating the brand with skin care and beauty. Branding strategies in FMCG 8 Thus started the brainstorming on getting the ? WOW † factor to build the brand. The wow factor came in the form of the new positioning ? For Younger Looking Skin†. The positioning comes from the consumer insight that ultimately the customers look for a younger skin which is another smart way of defining beauty. The focus on ? Younger Skin† also acts as a powerful differentiator because other brands were focusing on â€Å"beautiful skin† or â€Å"looking beautiful†. The next big idea came in the form of communicating the ? Younger Skin? concept using â€Å"Mistaken Identity? theme (source: MG Parameswaran’s Book). The brand has consistently developed this theme over these two decades of its existence. Santoor is a brand has consistently understood the consumers and was not complacent to change. The brand was the first one to use a Mother and her five year old daughter to endorse the brand. Most of the ads showed spinsters in their campaigns while for Santoor, the protagonist were Mothers. But showing Mother as the protagonist had its share of issues also. The customers felt that since this brand is meant for adults, it will not be soft on skin. This made the company to change the size texture and the shape of the product. Indian women’s mindsets were evolving and breaking free from the traditional mindset. The Mother-daughter equation and the campaigns set in the supermarkets, wedding and bangle shop did not do well with the achievement oriented customers. That was a message to the marketers that the product communication has to change. The achiever protagonist was introduced in 2004. The campaign showed the mother as a successful fashion designer with the same positioning and theme. The brand also extended itself to a range of beauty products and to talc. Now Santoor have face wash, talc, soap and fairness cream. Year 2006 saw a big change in the marketing strategy for Santoor. They move into celebrity endorsement. The campaigns showed Saif Ali Khan (in North) and Madhavan (south) in the TVCs. The TVC’s shows these celebrities along with the Mother and child in the theme. Using a celebrity without a change in the overall positioning will have a positive impact to the brand. The use of celebrity will make the ad sticky thus making the campaign more effective. The brand is facing tough competition from heavy weights and is now seeking support from outside to stay as a leading FMCG brand. Branding strategies in FMCG Tea Category 9 Taj Mahal Tea Brand:Taj Mahal Tea Company: HLL Taj Mahal tea has changed its Brand Face (brand ambassador). Recent TVCs show Saif Ali Khan endorsing the brand. Taj Mahal has been using the Tabla Maestro Ustad Zakir Hussain as its brand ambassador from 1990’s. Since Ustad Zakir was endorsing only this brand, the recall was high. Over the period of time, the brand ambassador became synonymous for the brand. Ustad and Taj Mahal were touted as the classic example of a successful celebrity endorsement. The collaboration with the brand and the ambassador went that far that Ustad once challenged in a TVC in 2001 that he will stop playing tabla if he come across a better tea. That TVC created lot of controversy. The new brand ambassador is Saif. The new face may be an attempt to make the brand more contemporary. Ustad and his fans are getting older. Hence there is a chance that the new generation may miss out on the charm of Ustad (generation gap). So the attempt may be to make the brand relevant to the new generation. In theory we site examples where the users of the brand getting older and the brand not able to connect with new generation. HLL does not want this to happen with a power brand like Taj Mahal. Cosmetic Category Fair Lovely: Chand ka Tukda Brand: Fair Lovely Company: HLL Agency: Lowe Fair Lovely (FAL) is the brand that revolutionized the Indian Skin care industry. This brand is World’s first and largest Fairness cream brand with a presence in 40 countries and a value of around Rs. 6 billion. Indian skin care market was dominated by conventional beauty care products like Bezan, Multani Mitti etc. FAL changed all that. Launched in 1975, FAL is the product born in the Unilever research center. In 1988 the brand went international. FAL commands a market share of over 70% in the Rs 1000 crore fairness market in India. FAL virtually created and owned this category for long. In the fairness market, FAL enjoyed monopoly till Cavin Kare entered this lucrative segment with Fairever. The success of Fairever prompted many players like Godrej to tap the market. Branding strategies in FMCG 10 FAL sustained the pressure from the competitor by careful branding and new product launches. The brand never failed to emulate and learn from the competitor . When Fairever launched the ayurvedic variant, FAL launched a much better variant. Competition is coming from Ozone Ayurvedics with their brand ? No Marks‘ tries to carve a niche. HLL countered with FAL Antimarks and launched a controversial comparative ad that took the steam out of ? No Marks‘. When Fairever launched the soap, FAL also responded with soap. FAL never allowed the competitors to gain an upper hand in the market which it created. FAL achieved such tremendous success because of careful branding and ad campaigns. Initially HLL do some ugly talking about fairness. Some of the ads were controversial because of gender inequality and stuff like that. It was necessary at that period because the category was new and the brand should first talk about the need to be fairer. Now the brand has laddered up to more aspirational values like â€Å"Transformation of Women† The insight is that the transformation will be more than skin deep. The ads showing a girl achieving the ambition of being a cricket commentator (a male bastion) were very much effective in connecting with the target group. HLL has also extended the brand to more aspirational values by launching Fair Lovely foundation that works for Women Empowerment achievement and Transformation which are the qualities for which FAL stands for. FAL have also launched a premium sub brand Perfect Radiance to tap the premium segment of the market. Fair Lovely was able to dominate the fairness market because of careful marketing and is a showcase of the marketing genius of HLL. Confectionary Category Center Shock: Hilake Rakh De Brand: Center Shock Company: Perfetti Vanmelle Agency: O M Center Shock is an interesting brands or rather it is a disruptive brand in the sense that the brand just makes all marketing theories look funny. Conventional marketing wisdom says that the product should deliver a promise and satisfy a need. Here is a confectionery brand that tasted sour making itself a market leader in less than 6 months time. Center Shock was launched in 2001 and at that time, the chewing gum market was at cross Branding strategies in FMCG 11 roads. The market lifecycle was at the decline stage. Although the market was worth Rs 300 crore, it was declining at a faster rate at 25-30%. Perfetti then decided to break the category degrowth and make this category more exciting to the customers. This peculiar gum gave a distinct fruit filled acidic taste to the customer which really gave the customer a shock. The brand was an extension of the highly popular Center Fresh known for its Fruit Gel Center. Center Shock came in two flavors: Peach and Apple. Center Shock broke into picture through two clutter breaking ads crafted by O. The first ad of the barber created a huge impact in the market. The ads won lot of accolades for O. According to reports, the brand became market leader within no time with a share of over 35% beating Center Fresh from the same company. The first TVC was followed by the second one featuring a dude visiting his girlfriend’s home to meet the parents. According to brand experts the creative brief for Center Shock was simple -break the clutter and make it funny and distinct and really shocking and the ads just did that. The brand adopted one of the funniest and best taglines ? Hilake Rakh De? which translates to ? Will shake you UP†. The brand was positioned as a fun brand and customers liked the change. The brand had virtually shaken the market. During those days most of the chewing gum brands were sold on sales promotions and seldom marketers invested any thing more on ads. Center Shock brought back the trust on advertising in the category players. To sustain a brand like Center Shock for longer period of time is a difficult proposition. Although this brand had a very short PLC, the brand showed the power of advertising. A good advertising can make people eat a sour candy and be happy about it. Brand Positioning strategies for competitive advantage In present scenario the consumer mind is cluttered with numerous brand names for various categories. So companies‘ strategy is to create a perception for their brand in the prospect‘s mind so that it stands apart from competing brands and approximates much more closely to what the consumer wants. One of the major contributions of positioning theory t marketing strategy is to bring out the concept of ? distance‘ and dissimilarity between brands in the ? perceptual space‘ of the prospect and to uncover the many opportunities for such perceived differentiation based upon the capabilities of the product and its antecedents. These differentiation strategies revolve around different aspects of the brand which can be expressed as four questions- Branding strategies in FMCG 12 1. Who am I? This question deals with the origins of the brand, its parentage. The brand can be position with reference to its corporate identity or as an extension of a well established brand. 2. What am I? This question relates to the capabilities of the brand and can be further broken up: (a) Category-Related Positioning (b) Benefit-Related Positioning (c) Positioning by Usage Occasion (d) Price-Quality Positioning 3. For whom am I? This is the strategy of positioning a brand for a carefully chosen target segment where it is the best fit and has competitive advantage. Any functionally similar products can be differentiated through positioning by different segments. Such positioning can be by demographic, behavioral, benefit seeking and psychographic segments. 4. Why me? All the above strategies should enable to create a distinct and persuasive perception of a brand. Aggressive marketing companies try to add to their brand a clinching advantage through some unique feature. Positioning by competitor, that is through compassion with the main competitors, is another way to demonstrate a brand‘s superiority and answer the question ? why me? ‘ Interim findings and observation of the report One such intangible asset is the equity represented by a brand name. For many businesses the brand name and what it represents is its most important asset-the basis of competitive advantage and of future earnings streams. The first step in identifying the value of brand equity is to understand what it is-what really contributes to the value of a brand. Subsequently look at several methods of placing a value upon a brand which will provide additional insight regarding the brand concept. And finally some issues facing those who create or manage brands will be introduced. Brand Equity It is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm or to that firm customers. If the brand‘s name or symbol should change, some or all of the assets or liabilities could be affected and lost, although some might be shifted to a new name and symbol. The assets and liabilities on which brand equity is based will differ from context to context. However, they can be usefully grouped into five categories: Branding strategies in FMCG 13 Perceived Quality Name Awareness Brand Association Brand Loyalty BRAND EQUITY Name Symbol Other Proprietary Brand Assets Provide value to customer by enhancing customers: Interpretation/Processing of information Confidence in the purchase decision Use Satisfaction Provide Value to firm by enhancing: Efficiency and effectiveness of marketing programs Brand loyalty Price/margins Brand extensions Trade leverage Competitive advantage Fig-Brand Equity (Source-D. A. Aaker) Brand loyalty-for any business it is expensive to gain new customer and relatively inexpensive to keep existing ones, especially when the existing customers are satisfied with or even like the brand. The loyalty of the customer base reduces the vulnerability to competitive action. Competitors may be discouraged from spending resources to attract satisfied customer. Further higher loyalty means grater trade leverage, since customer expect the brand to be always available. Branding strategies in FMCG 14 Awareness of the brand- people will always buy a familiar brand because they are comfortable with the familiar. A recognized brand will thus often be selected over an unknown brand. The awareness factor is particularly important in context in which the brand must first enter the consideration set-it must be one of the brands that are evaluated. Perceived quality-it will directly influence purchase decision and brand loyalty, especially when a buyer is not motivated or able to conduct a detailed analysis. It can also support a premium price which in turn can create gross margin that can be reinvested in brand equity. Further perceived quality cab be the basis for a brand extension. If a brand is well-regarded in one context, the assumption will be that it will have high quality in a related context. A set of associations- the underlying value of a brand name often is based upon specific associations linked to it. Association such as Ronald McDonald can create a positive attitude or feeling that can become linked to a brand such as McDonald‘s. If a brand is well positioned upon a key attribute in the product class competitors will find it hard to attack. Other proprietary brand assets- brand assets will be most valuable if they inhibit or prevent competitors from eroding a customer base and loyalty. These assets can be several forms. E. g. a trademark will protect brand equity from competitors who might want to confuse customers by using a similar name, symbol and package. Appraising brand assets Brand loyalty-what are the brand loyalty levels by segment? Are customers satisfied? What do exit interviews suggest? What are customer feedback regarding their problems with buying or using the brand? Awareness- what brand awareness level exists as compared to that of competitors? What could be done to improve brand awareness? Perceived quality- what drives perceived quality? What is important to the customer? What signals quality? Are prices and margins are eroding? Brand associations- what mental image, if any, does the brand stimulate? Is there a slogan or symbol that is a differentiating asset? How are the brand and its competitors positioned? What does the brand mean? What are its strongest associations? Other brand assets-is there a patent or trademark that is important? Are there channel relationships that provide barriers to competitors? Branding strategies in FMCG Ingredients for Strategy 15 Creating a strong brand identity, leveraging new product categories and growing the customer base are core concerns for consumer product companies. Firms are looking to maximize profits and market share in a highly competitive environment that includes such challenges and risks as demanding customers, consolidation and global expansion. The components of strategy would be- Financial Adi Godrej, Chairman Godrej Group stated, ? We are aiming to triple our turnover by 2012 by focusing on our fast moving consumer goods (FMCG) business — Godrej Consumer Products (GCPL), Godrej Sara Lee and Godrej Hersheys. At present the consumer goods turnover is Rs 2,300 crore and the group aims to reach revenues of Rs 8,000 crore for this business in the next four years. We will also look at inorganic growth as a medium to grow.? In the process, the group would be investing Rs 100 crore per year on brand communications. So for any successful branding strategy Finance played a vital role. The brand salience requires advertisement in different media vehicle. Innovation from the inside out – RD in the FMCG industry RD plays a key role in helping FMCG manufacturers meet constantly changing consumer needs whilst driving down costs. The Fast Moving Consumer Goods (FMCG) industry is highly competitive and driven by consumer preference. Research and development (RD) and innovation, therefore, play a key role in helping manufacturers meet constantly changing consumer needs, whilst driving down costs. Hul Strategy We shall now take up one company, HUL (Hindustan Unilever Ltd) formerly HLL and see how the complex task of brand management is actually handled. This company is taken for this article as HUL is considered as one of the most successful in Brand Management . HLL has a large brand portfolio consisting of nearly 110 bands. In every product line, it has built a number of brands over a period of time. Quite a few brands have come to its fold from the parent company. It has also acquired several ongoing brands from the market. HLL also vigorously pursues brand extension strategy. And concurrently, HLL undertakes line pruning and brand restructuring and consolidation, based on marketing compulsions. HLL is also playing the rejuvenation and relaunch game. With great benefit the corporate-level endeavors at business expansion and diversification are also throwing new challenges on the brand strategy front. HLL lends itself for a proper understanding of the complexity of the brand management task. We shall examine how HLL handles the complex demands in brand management. Such an array of brands is the outcome of a conscious corporate strategy by HLL. As a corporate, HLL wants to be a leader in every one of its businesses and the strategy is to fight on the strength of the competitive advantage arising from the possession of strong brands. It is this strategy that is Branding strategies in FMCG 16 getting reflected in the development of a multitude of strong brands. If we take the business of bathing soaps, as an example, HLL has the objective of being a national player (not a niche or a regional marketer) and the leader therein. HLL also wants about 30 per cent of the corporate income to come from this line. So, HLL opted for the strategy of developing quite a few strong brands in this line, and among them they cover different market segments and price points. Dove, Lux, Liril, Rexona, Pears and Lifebuoy are the outcome of such a well planned brand strategy implemented over time. Interview with an Industry expert In order to gain industry insight regarding the FMCG best practices in branding strategy I got an opportunity to have a telephonic interview with Perfetti Van Melle (India) Ltd. Brand manager based in Delhi. (Due to some reason he does want to disclose his name. ) Q. What is your branding Strategy? A. We are currently managing 15 brands and for each brand we adopt differential branding strategy. But everything depends upon the distribution channel. So our strategies always focus to strengthen the distribution network. Q. What strategies you adopt to launch a new communication plan? A. It starts with Idea generation then financial investment. Under financial How to cite Branding in Fmcg, Papers

Mobile Learning in Pedagogy

Introduction Mobile learning (m-learning) is a current development that supports pedagogy. It enables students to learn in environments that do not necessarily have formal structures. The current student is more experiential hence seeks to relate with the physical environment.Advertising We will write a custom critical writing sample on Mobile Learning in Pedagogy specifically for you for only $16.05 $11/page Learn More Mobile learning enables students to learn in any environment they maybe in- a bus, park, or any other place apart from a class. This paper discusses the impact of m-learning in pedagogy. Contextual Critique Despite the positive impact of m-learning in pedagogy, it is associated with some negativity. Due to lack of a formal environment, students will not get an opportunity to enjoy formal interaction between them and their teachers (Cobcroft, Towers, Smith Bruns, 2006). They do not get the chance to ask questions where they do not underst and and especially in the case of English. The use of mobile learning leads to â€Å"lack of teacher confidence, training, and technical difficulties with devices used† (Facer, Faux, McFarlane, 2005). Grade 5 IT students may be more drilled to m-learning compared with formal learning hence may develop a disregard for the latter. The notion that they have more control over their learning process increases their reliance on the digital tools and not on their teachers or fellow peers. The m-learning process does not allow for assessments and exchange of feedback. M-learning is deemed a threat to the structured style of learning. Keough (2005) also points out that m-learning is a technology that is based on concept and not every student may have the opportunity to use it. As a result, there may be division in class as those students with the m-learning devices deem themselves as being a notch higher than the rest of the students and the teachers. This would be the ideal case for IT students because they are able to manipulate these devices.Advertising Looking for critical writing on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, technologies such as these may be hard to use and especially for the English students. M-learning is still a new technology and just like any other technology, is bound to change and grow. Therefore, it is not a standard mode of learning that is widely recognized: lacks a curriculum that can be followed by subsequent generations. M-learning therefore should be incorporated with other models of learning that are considered acceptable (Muyinda, 2007). The m-learning is not reflective since one just takes-up information contained in these devices yet it may not be credible (Laurillard, 2007). Relevance of Conversational Framework The conversational framework is an ideal guide for formal education in that it guides tutors on how to develop and implement effective teachin g styles. It is a web-like framework marked by distinct interactive patterns that govern the pedagogical process. It ensures that learning maintains a teacher directed pedagogical approach but in an interactive manner that gives students the opportunity to explore the physical environment. In an English class for example, the conversational framework guides towards an interaction between the teacher and the students and this is beneficial compared with a traditional teacher-centred framework (Laurillard, 2007). English is a social subject that requires exchange of ideas through brainstorming, discussions, and asking questions. There is also interaction among the students based on what each one of them has learned in the various informal settings.Advertising We will write a custom critical writing sample on Mobile Learning in Pedagogy specifically for you for only $16.05 $11/page Learn More These kinds of interactions results in iterative dialogue that e nables the students to understand the subject better (Laurillard, 2002). An interactive approach is also imperative for IT students since updates in this field are continual and may require transfer of certain applications like software and certain files. The conversational framework is applicable in this case as well since theory during discursive learning is the basis for further discussion in experiential processes. During discursive learning the students can ask about what they learnt and the teacher may respond with reference to the theory. Once this has been articulately understood by the students, they are in a better position to apply their self-gained knowledge as augmented by the teacher’s understanding and knowledge to understand information obtained from the mobile devices. The conversational framework gives room for reflection as both the teachers and students try to integrate their views to get a better and broader understanding of the subject in question (Lauri llard, 2007). Students are able to delve deep into their surrounding environments and learn as much as they can with the help of their teacher and peers. My Own Opinion The emergence of m-learning has greatly enhanced the pedagogical process because learning is not restricted to the formal class set up. The m-learning has some hitches which can be counteracted by the conversational framework.Advertising Looking for critical writing on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The conversational framework is an ideal model that applies to various types of learning. It helps to modify the learning style so that it takes a more interactive and practical approach. In the age of m-learning in which students are likely to develop a greater control over their learning to the extent of disregarding the importance of a teacher, the conversational framework helps to control this. This is because the conversational framework incorporates the m-learning process with the formal process to create a teacher-student structure. Students therefore are able to learn more through sharing their learning experiences among themselves and with their teacher. References Cobcroft, R., Towers, S., Smith, J., Bruns, A. (2006). Mobile learning in review: Opportunities and challenges for learners, teachers, and institutions. In Proceedings Online Learning and Teaching (OLT) Conference 2006. Brisbane: Queensland University of Technology. Facer, K., Faux, F., McFarlane, A. (2005). Ch allenges and opportunities: Making mobile learning a reality in schools. Proceedings of mLearn 2005. Retrieved from http://www.mlearn.org.za/ Keough, M. (2005). 7 reasons why mlearning doesn’t work. Retrieved from http://www.mlearn.org.za/ Laurillard, D. (2002). Rethinking University teaching: a conversational framework for the effective use of learning technologies (2nd ed.). London: RoutledgeFalmer. Laurillard, D. Pedagogical forms for mobile learning: framing research questions. (2007). In N. Pachler (ed.), Mobile learning: towards a research agenda. London: WLECentre, IoE. Muyinda, P. (2007). MLearning: pedagogical, technical and organisational hypes and realities. Emerald Insight, 24(2), 97-104. This critical writing on Mobile Learning in Pedagogy was written and submitted by user Michaela Howe to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

French Baby Talk - Les Mots Des Bébés

French Baby Talk - Les Mots Des Bà ©bà ©s Just like any other kids around the world, French children use a vocabulary that is quite different from what an adult says. Most are two syllable words, often the same syllable repeated twice. Or with a slight variation, just as in Maman and Papa. List of French Baby Talk Words AreuhYes, the first sound a French kid does is a real challenge for English speakers!  It doesnt mean anything. Its like gaga goo-goo, but thats what French people say to a baby - I guess they too need as much training as possible on this  French R sound!​ Maman  Young kids may say mama but the French word is maman. There is no shorter version such as Mom. PapaThats Daddy. Again, no Dad, Pops etc... in French Tata / tatieFor Auntie. Its short for une tante. TontonShort for oncle. Mà ©mà ©Short for Mamie, but many kids call their grandma mà ©mà ©. Other words include grand-mà ¨re, bonne-maman... Note that une mà ©mà © can have different meanings in French, such as an old person, or a young girl that goes into mischief...  Ma fille est une vraie mà ©mà © !My daughter is really a trouble-maker (but in a cute way). Pà ©pà ©Short for Papi (or Papy) - formal French would be le grand-pà ¨re or Grand-Papa, Bon Papa... Le loloLe lait. Le dodoThe act of sleeping, or going to bed. We say: Au dodo ! Get to bed! Le nounoursThis one comes from un ours and in both words, you should pronounce the final S. Its, of course, a teddy bear. Le doudouIts not what you think... Un doudou is actually a stuffed animal or teddy, or blankie a kid sleeps with. Not to be mistaken with...   Le caca / le popoWhich is poop. Wed say faire caca. Le pipiMore of almost the same... thats pee :-) Again, we say faire pipi - to go wee-wee. Le proutThis one is a fart. The formal French word would be une flatulence (very formal) or un pet (common French) Le ziziWeenie, penis. La zà ©zette is for girls. Lets change subject, shall we? Un dadaA horse. dada means on your horse - it may come from an old song, Im not sure. Un toutouA dog. I dont think there is a specific French baby word for cat. I guess un chat is simple enough. After Papa et Maman (and of course non) chat was the first word of my daughter. The next one was papillon (butterfly). Un boboAlmost like in English, a boo-boo.   Voil, now youre ready to handle a French kid!

Maths Coursework

Maths Coursework Maths Coursework Maths coursework writing is hated by all students. Of course, it is a hasty generalization to say that absolutely all students hate Maths coursework writing because there are some maths geniuses who love calculations. I am not one of them. However, throughout years of my education I had to write several Math coursework. Was it easy? No, it was not. It was not enough to write something down (I was good at writing) because writing had to be based on specific maths calculations (I was bad at calculations). Thus, I had a dilemma what to do. I will not share the secret of my solution at this point. The following three paragraphs are the short sample maths coursework written about the theory of gravitation. As you noticed, there are no calculations involved. A rare case for a math coursework! By the way, site has a free blog with thousands of free essays and papers on any topic! Maths Coursework Sample The introduction of the law of gravitation resolved all these difficulties and incorporated the theory of heavenly motions into the very same physical theory which treated terrestrial motions. As a result, the heliocentric theory acquired incontestable strength. It was now proved beyond any doubt that the other planets were not different from the planet earth and that the substance of the other planets could be identified with the rock and clay beneath man's feet, for this is the very essence of the law of gravitation. Earthly and heavenly motions were bound together in one theory, and one could no longer doubt the heliocentric view without doubting the entire structure. Hence the importance which Copernicus and Kepler ascribed to the mathematical element in the theory was vindicated. However, the most surprising development of the theory of gravitation and one which established a new and unanticipated role for mathematics took place after Newton had deduced a number of conclusions about our solar system. Galileo and Newton had set about finding quantitative laws that related matter, space, time, forces, and other physical properties, but had wisely decided not to look into causal relationships; that is, they had deliberately avoided such questions as why bodies fall to earth or why planets move around the sun. In other words, they had concentrated on description. Nevertheless, they did utilize the force of gravitation, a concept which had been vaguely suggested even before Galileo's timefor example, by Copernicus and Kepler. Since the force of gravitation now assumed central importance, it was natural to ask, What is the mechanism that enables the earth to attract objects and the sun to attract planets? The heightened emphasis on this universal force could not bu t push such questions to the fore. The properties ascribed to the force of gravitation were indeed remarkable. It acted over distances of inches and millions of miles. It acted instantaneously and through empty space. Nor could the action of the force be suspended or blocked. Even when the moon was between the earth and the sun, the sun continued to attract the earth. Kepler had considered this question of how the sun could exert its attractive force over so many millions of miles. Impressed by the phenomenon of magnetism which William Gilbert had made popular through a series of famous experiments, he tried to explain gravitational attraction as the action of a magnetic force. He thought that planets were huge magnets attracted by a magnetic force in the sun. But he failed to supply a quantitative expression for this force and to show that it accounted exactly for the paths of the planets If you need experienced coursework writing help just follow this link: Custom Writing Service Now it is time to share the secret of successful Maths coursework writing - ask for individual help! If you are good at writing - ask for help with calculations! If you are good at calculations - ask for help with writing!Maths coursework completion has never been easier! Our team of writers is working 24/7 to help you with your painful assignments. We are not afraid of urgent deadlines as well! Read also: Essay Company Editorial Essay High Persuasive School Edit Essay Good Make Paper Write My Essay for Me Need a Professional Essay

How to Create a Successful Healthcare Policy and Get It Implemented Assignment

How to Create a Successful Healthcare Policy and Get It Implemented - Assignment Example In creating or reforming the health sector, creating health policies is just one of the process towards ensuring its effectiveness and efficiency in tackling peoples’ health care problems and challenges. The second step is assessing the availability of resources necessary in the implementation of the health care policy; this is an essential process because it allows for planning on ways of acquiring other resources that are critical to the success of the process. Resources include both human and non-human; it is important to ensure that successful implementation of the policy requires qualified personnel in the healthcare sector, sufficient funding and reliable infrastructure. Evaluation of the effectiveness of the policy is important in making necessary adjustments to ensure that set goals and objectives are met as stipulated in the policy. Stakeholders play an important role in the successful implementation of the health policy; they play an oversight role, guiding in the implementation of steps planned. Stakeholders are also important in creating resources needed for implementing the set goals and objectives in the policy; the source of funds, create partnerships with the government and other interested agencies. At the same time, they are essential in setting policy benchmarks as well as help in the process of creating human capital required in the successful implementation of the plan. Every policy is set with the aim of achieving its documented objectives, however, failure to stick to the plan as outlined in the process can contribute to its failure. It is expected that there will be collaboration and consultations in the implementation process. When these processes are not present, the policy is always bound to fail (Mason 2012), when there is no line of command and authority control, the implementation lacks direction and hence fails to achieve its set objectives.  Ã‚   In addition, when there is a lack of resources and commitment from the government and other stakeholders, policy creation and successful implementation is always destined for failure.     

Managing Finance Essay Example | Topics and Well Written Essays - 1000 words - 1

Managing Finance - Essay Example Budgetary control and costing processes have been combined to compute variance between budgetary standards and the actual performances. The basic idea is to make adjustments, rectifications, and additions to budgetary control process to attain the set standards and objectivities. â€Å"Variance analysis fulfills this role within organizations. In combined standard costing and budgetary control system, variances can be calculated on either an absorption costing basis or marginal costing basis.†(Michael Broadbent and others, page 151) . Variance analysis is the most important feature of budgetary control, and it is this process that establishes the creditability of the budgeting system. Technically speaking, budgeting plays the role of internal controls that have been made compulsory to install and evaluate under statutes like Sarbanes Oxley Act in the US in the aftermath of accounting scandals like Enron. Therefore, budgetary controls are not only strategically important for an organization, but also socially and morally important for safeguarding the interests of stakeholders.Budgets motivate the organizational system to achieve the laid down objectives. Budgetary control is a constructive exercise to create motivation in the organization. In fact â€Å"the motivation of a budgetee (a manager working in a budget system) is split into two components: the relevance of budget standards to the budgeter's task, and the attitude of the budgetee towards the system.†(G.H.Hofstede, page 3)

Namely Mirambo the African Ruler Essay -- essays research papers

Namely Mirambo, was born in Uyowa in East and Central Africa in between 1870 and 1880, the son of the Mtemi clan an ordinary person but later his name was spread over shore of Lake Victoria and Lake Tanganyika. His father was Kasanda, son of Mtula and Mtula was son of Mgandu and Mgandu was son of Mlolwa. Mirambo was determined to build a large army to capture more countries and spread his authority wider, his name called Mbula. The name Mirambo had not yet been given to him. Mirambo was very tall, he was brown and stooped slightly, he is one of the most handsome Africans. His body appears to be composed entirely of muscle, brownish, his height is above average. He is no smoke or drunk. Firstly he attacked Bunzali, he was yet in experienced in war. He call a mighty man called Mwana Magonho to teach Mbula the art of war. Mbula demonstrated his skill by killing many people. When the mighty man saw this he was surprised and he gave the name Mirambo to him. From that day Mbula was known by the name of Mirambo and his people began to be called Warambo. Mirambo’,s soldiers were given the name of ruga-ruga. The ruga-ruga’,s weapons were guns and pistols. All these weapon came from the eastern coast. Mirambo used to send rich trader to go with elephant tusks and exchange them for guns and powder. The Arab of the eastern coast used to barter guns and gunpowder for ivory. When Mirambo went with his army to sack a settlement, he approached carefully, when he was near he gave the order to the rugaruga to attack. Mirambo himself with his guards threw themselves into the battle. Men were killed, women were taken prisoner and sent to Urambo to be married off. Young men were taken and devided into groups, that is to learn the art o... ...lness of the throat which he had had for long time. When he saw that his illness was getting worse he sent people to call Father Lourdel to bring him medicine. But when the Father arrived he found Mirambo already dead in his camp since the previous day. A Protestant Missionary called Charles Stokes mentions the illness and even the actual date of Mirambo’,s dead. At the time Stokes was working for the Church Missionary Society. Mirambo dead on Tuesday, the 2nd of December 1884 of acute laryngitis. He dead at the seat of the war in which he was engaged in reducing one of his chiefs who had rebelled for some years. Mirambo died when he was between the age of 44 and 54 or in his prime. Although Mirambo had built up an empire between the great lakes Victoria and Tanganyika he had no time to establish his rule. He died before he had time to set up a lasting empire. Namely Mirambo the African Ruler Essay -- essays research papers Namely Mirambo, was born in Uyowa in East and Central Africa in between 1870 and 1880, the son of the Mtemi clan an ordinary person but later his name was spread over shore of Lake Victoria and Lake Tanganyika. His father was Kasanda, son of Mtula and Mtula was son of Mgandu and Mgandu was son of Mlolwa. Mirambo was determined to build a large army to capture more countries and spread his authority wider, his name called Mbula. The name Mirambo had not yet been given to him. Mirambo was very tall, he was brown and stooped slightly, he is one of the most handsome Africans. His body appears to be composed entirely of muscle, brownish, his height is above average. He is no smoke or drunk. Firstly he attacked Bunzali, he was yet in experienced in war. He call a mighty man called Mwana Magonho to teach Mbula the art of war. Mbula demonstrated his skill by killing many people. When the mighty man saw this he was surprised and he gave the name Mirambo to him. From that day Mbula was known by the name of Mirambo and his people began to be called Warambo. Mirambo’,s soldiers were given the name of ruga-ruga. The ruga-ruga’,s weapons were guns and pistols. All these weapon came from the eastern coast. Mirambo used to send rich trader to go with elephant tusks and exchange them for guns and powder. The Arab of the eastern coast used to barter guns and gunpowder for ivory. When Mirambo went with his army to sack a settlement, he approached carefully, when he was near he gave the order to the rugaruga to attack. Mirambo himself with his guards threw themselves into the battle. Men were killed, women were taken prisoner and sent to Urambo to be married off. Young men were taken and devided into groups, that is to learn the art o... ...lness of the throat which he had had for long time. When he saw that his illness was getting worse he sent people to call Father Lourdel to bring him medicine. But when the Father arrived he found Mirambo already dead in his camp since the previous day. A Protestant Missionary called Charles Stokes mentions the illness and even the actual date of Mirambo’,s dead. At the time Stokes was working for the Church Missionary Society. Mirambo dead on Tuesday, the 2nd of December 1884 of acute laryngitis. He dead at the seat of the war in which he was engaged in reducing one of his chiefs who had rebelled for some years. Mirambo died when he was between the age of 44 and 54 or in his prime. Although Mirambo had built up an empire between the great lakes Victoria and Tanganyika he had no time to establish his rule. He died before he had time to set up a lasting empire.

Criminal Justice Trends

Criminal Justice Trends Evaluation A number of past, present, and future trends exist in regard to the interface between components of the criminal justice system and criminal justice connections with surrounding society. Conducting an analysis of each of these trends provides an understanding of the value of the criminal justice system and also how it adapts to an ever-changing society. Law enforcement agencies can make predictions for the future of the criminal justice system by placing an emphasis on the developments of the system over the past few decades. Past, Present, and Future TrendsIn the late twentieth century, a number of so called, â€Å"forgotten figures† struggled for an identity and also for equality. Women’s liberation movements began to portray the manner in which the criminal justice system viewed men who committed crimes to include sexual assault as punishments were minimal or at times perhaps even nonexistent for the crime. The media also rarely ack nowledged women who were victims of sexual assault, those of which also had to where to turn to for support or refuge. African Americans, gays, and also soldiers are others who struggled with finding an identity in society hence also within the criminal justice system.During the 1960s, victims’ rights movements began addressing those issued faced by these groups as the criminal justice system often overlooked the needs of each. Each group’s voice was believed not to be heard and at times each was also treated much differently than those who were not of minority by the system. Toward the end of the twentieth century the Victims’ Bill of Rights was passed in 22 states, allowing victims to have a voice hence express their view during courtroom proceeding, during sentencing, and also during parole.Other laws, acts, and policies were also implemented as a prohibition of unfair treatment for all members of society. The criminal justice system continues to expand polic ies and laws to protect society of individual rights and also from the law itself. Technological advances are other past, current, and future trends that should be taken into consideration as past technologies did not possess the capabilities the system has today. For example, the advancement of DNA testing has allowed for the conviction and also release of some individuals who may have been imprison for years and for crimes he or she did not commit.Technological advances have made it possible to convict many more individuals guilty of crimes than even in the past. The same technologies are also responsible for freely those who have been wrongly accused. Such advances have a direct impact on the manner in which the criminal justice system develops and also operates as courtroom judges may order a suspect to DNA testing; otherwise some states have the authority to do so. Years ago, the opportunity to provide such testing did not exist whatsoever which lead to the conviction of many i ndividuals who were in fact innocent of committing particular crimes.The criminal justice system today is an implementation of reappraisals of policies, procedures, and practices of prior decades. As society continues to expand its thinking and mentality concerning issues to include gays and women’s rights, the criminal justice must also in a sense expand its mentality and adjust to a changing society. For example, a decline of women within the criminal justice system may be because women now have the accessibility to similar programs men were entitled to, including educational programs, and also community-based programs. Criminal Justice Trends It is important for us to understand past, current, and future trends throughout the criminal justice system. Trends allow us to identify areas that need to be addressed so we may be equipped to handle them better. Society depends of the criminal justice system in many ways to offer them a sense of justice, safety, and peace of mind. Within this paper I will discuss past, current, and future trends and how it affects and changes our criminal justice system.I will also address recent and future trends and contemporary issues that affect the criminal justice system, as well as the values of the criminal justice system in a changing society. Past Trends Even though to most it may not seem like it, the criminal justice system has come a long way in its dealings with the public. In the past the criminal justice system was viewed as a faceless machine that acted independently of the areas it charged to look after.It seemed that it was better to stay detached from the public in order to rem ain biased in their judgment and to keep their professional appearance. By studying past trends we not only were able to see trends in criminal behavior as well as having the ability to try and create possible projections on why it could lead but, we were also able to view the interaction between the criminal justice system and those it served. Both the criminal justice system and the general public realized the need for cooperation between the two to better the results.Society has always and will always be changing and it is only through ongoing efforts and partnerships within the community that the criminal justice system can stay informed and better understand how to combat criminal trends. By understanding trends in the past and considering how certain criminal events began and where they are now, the criminal justice system has been able to gain a wealth of knowledge about illegal activity and how different attempts to control or stop the actions have worked or failed.By examin ing the patterns of criminal activity and looking at the response is to the different tactics used to prevent them the criminal justice system can actually derive betters means to control possible criminal growth or be better suited to handle the events as they arise. Current Trends There are many current trends that the criminal justice system faces as far as criminal activity is concerned. Increased violence and drug related offences are just two of the many obstacles that they face. Another trend that is developing is the public’s move towards privatized protection.There are a growing number of individuals and families that have begun seeking out more protection than what is offered by the local police department. Residents prefer to now have their own security in place something that is gear specifically towards them. I do not feel that this move comes from distrust in the criminal justice system to fulfill the task however, with the growing relationship being developed b etween communities and law enforcement now see what challenges the local law enforcement agencies have to overcome on a daily basis. With this in mind, the public has begun to move to the privet sector for personal and home security.Moving to gated communities in order to restrict traffic into their neighborhoods as well as neighbors coming together to employ security guards is a sure sign that the public sees that the growing challenges of law enforcement are causing them to strain their resources very thin in order to keep up with criminal activities over large areas. They also realize that regular patrols in their neighborhoods for long periods is something that many local law enforcement agencies can no longer provide so, many other areas have started working with the police departments to form neighborhood watches.This is a program that brings communities together with the common goal of protecting their neighborhood and their families. Home security systems, cameras and motion detecting lights around the home, fences, gated communities, privet security and patrols, neighborhood watches, and building community awareness along with the local law enforcement agencies have been beneficial to law enforcement in cutting down the amount of activity in small neighborhoods and communities allowing them to focus on other areas as well as having the advantage of having extra eyes and ears in several different areas.Future Trends As the growing demands of crimes continue to over burden law enforcement, we will continue to see the utilization of privet sector security by the public. Future trends can often be seen and planned for by following trends from the past and present. For example; (past drug trend) drugs are easy to manufacture and move making it difficult for law enforcement agencies to control. Current drug trend) drugs are still easy to manufacture and the demand has steadily increased making it very difficult for law enforcement agencies to control. (Poss ible predicted future trend? ) Drugs continue to grow presenting an ever growing and evasive element for law enforcement agencies to try and control. By following the trend we can see that drugs are going to continue to grow but, this shows us that it will take a continuing effort and therefore plans can be put into action now to aid in future the future growth. Criminal Justice Trends Criminal Justice Trends CJA/484 3/17/2013 David Sanders Jr The criminal justice system is always changing to help secure and protect society. Even though many times areas of law enforcement are over looked due to changes, the facts still remain that the number one priority of law enforcement is to see that the streets that we walk during the day and night are safe and secure even though one main ingredient has been lost with the progression of law enforcement.So in this paper I will focus on evaluate a few areas that have to deal with the past, present and future trends of law enforcement. I will also sum things up and discuss the budgetary and managerial impact that future trends will likely have on law enforcement, courts and corrections. Now when looking at the past efforts of law enforcement and the way that they went about doing their job it can be concluded that law enforcement were more engaged with the people in the community because they went about doing their job totally different then the way that it’s done in today’ s society.The reason why is because in the late 1800’s and beginning of the 1900’s many people felt safe in secure in their own homes because they knew that they were being protected and taking care of because law enforcement agents walked the streets and made their presence known. The community worrying about being violated was the least of their concerns because they knew that the law was on their side and watching everything that was going on.One way in particular that made the community feel safe had to do with the fact that that law enforcement agents would walk, stop, and talk to the people in the community and get to know them by name and take advantage of the conversation on how they could serve them better. Simply put the community knew the police and the police knew the community. So with that being said a relationship was able to be formed to make the community and the police one because each party wanted the same thing which was to see that justice is uphel d.Law enforcement also relied on the community to be its eyes and ears and help them to solve a crime that had taken place and which the community had no problem doing. However moving onto the present time of law enforcement and the birth of technology becoming more prominent the intimate care given towards the community started to go down to the point where the community no longer trust the police and the police no longer knew how to connect back to the community anymore.With that being said this brings us to the present trends of policing and the birth of technology and how law enforcement has lost its connection that it once had with the community. The birth of technology has helped law enforcement a great deal because it has help to speed up criminal proceedings and also has helped to eliminate wasted man hours to actually find the guy or woman that has committed the crime in question. However on the other hand the birth of technology has stripped away the very core that has mad e law enforcement trust worthy which was its ability to connect with the community.The reason why I say that the trust of law enforcement has been taking away is because there isn’t any more foot patrols done, Law enforcement agents are riding around in cars now neglecting the interaction with the community, but most importantly making the community believe that they really don’t care about them which makes the community not trust them or want to help them. However moving forward and to not bash the officers that have sworn to protect us they’re still some good that has come out with the birth of technology that has taking away the connection that law enforcement once had with the community.One example in particular is that of surveillance cameras that are now all over the place that helps aid law enforcement to be able to see faces of individuals that have committed a crime and gain leads as to who they’re looking for. Law enforcement have also gotten be tter at communicating with one another with the use of 2 way radios to ensure that criminals are apprehended quicker and with using qualitative research to get the right criminal the first time around.But with every positive there is a negative the same technology the law enforcement use to catch the criminals, the criminals are using that same technology to avoid being caught, which also goes back to the point that if law enforcement didn’t abandon the relationship that they once had with the community that the community would be willing to talk and help them out because with every crime committed there is always somebody watching. Moving forward when looking at the future trends of law enforcement it can be said that it’ll probably be better than present day law enforcement ecause they would be able to see what they did wrong and try to improve on it. The reason why is because with progression there is always improvements made on things that were done wrong. For inst ance law enforcement losing touch with the community in present day will be something that I believe would be primarily focus on to get back because stopping and preventing crime is a team effort and law enforcement cannot do it on its own. Even with all the technology in the world nothing can take the place of interaction and receiving information from someone that has actually saw the crime being committed.Surveillance tapes can catch the person in action but they do tend to miss the little details that can bring a criminal to justice much quicker then somebody seeing the crime taking place and reporting it. This is why I feel that for the future law enforcement would engage in getting back to its roots and trying to regain that trust that they one had from the community so that they can work hand and hand together to see that crime is cut down to a minimal or cut down for good.Finally the last point that I’ll like to discuss is the budgetary and managerial impact that futu re trends will most likely have on law enforcement, courts and corrections. This impact will most likely happen in the form of according to the National Center for State Courts the budget getting out of control and the government having to use its efforts to bail it out.The reason why is because with times changing law enforcement, courts and corrections are going to have to constantly stay ahead and have the technology that they need to keep the crime at its lowest and with that happening managing the funds will be hard to do. Crime is not going to stop because law enforcement does not have them money to keep up its going to actually get worse and thrive off of it In conclusion there are many ways to look at the change that has occurred when it comes to policing because in some areas it could be for good where and other areas it could be bad.The reason why is because the past, present and future trends of policing will and continue to be very different from one another. The reason why is because the days are long gone as to where police officers walked up and down community blocks talking to individuals and getting to know them, understand them and overall building their trust. To where know everything is fast paced and police officers are riding in cars and using radios and talking on phones due to the growth of technology.In it can even be said that with the growth of technology that it destroyed the police and community relationship. However with the future of things fast approaching it can also be said that with that relationship lost that it can be gained again because even though technology took it away technology can help make things right because with the growth of it crimes will be able to be solved much more quicker and give the police officer more time to make things right with the community that they had neglected.However one thing in particular that will never change and never go away is the value that police officers hold in the community and in society because without them there would be total madness because there would be no order and no one to enforce the laws to maintain such order that society needs to have to function. References 1. Cetron, Dr. M. J. & Davies, O. 2008) 55 Trends Now Shaping the Future Of Policing http://www. au. af. mil/au/awc/awcgate/army/proteus-55-policing. pdf 2. Craig D. Uchida (2004) The Development of American Police an Historical overview http://www. globalcitizen. net/data/pages/1418/papers/2009042815114290. pdf 3. 2012 National Center or State Courts http://www. ncsc. org/Topics/Financial/Budget-Management/Resource-Guide. aspx